Deep Root Farm: Cutting through the chaos with Tend
Eric built Deep Root Farm from the ground up over one hectic
winter, turning to Tend for nuanced, efficient crop planning that
launched him into a successful first season. As his business
grows, Eric uses Tend as a long-term tool to optimize his
production systems for lasting success.
Deep Root Farm
Owner/Manager Name: Eric Houppert
Location: Macedon, NY
Farm profile:
- One acre in bio-intensive vegetable production
- Managing 40 different crops
- Organic production methods
- Growing for CSA, farmers markets, and restaurants
- 5 year goal: 2 ½ acres in production with 3 or 4 employees
Feature highlights:
- Crop Planner
- Records
- Reports
- Tasks
Eric Houppert uses creativity, efficiency, and Tend to build his
farm.
Eric Houppert’s farming career began with a drive to engage in his
food community, work hard in the outdoors, and tackle complex
problems. His passion and skills took root over four years working
and growing for a large CSA at Mud Creek Farm, and a vision for a
life in farming materialized: “This notion of being able to live
where we farmed really began to swell up. Raising our kids where
we grew food became very important for us.” So in the winter of
2017, Eric and his family moved to a 5-acre property in Macedon,
New York and started Deep Root Farm.
“It was madness building this out, and that’s true of every new
farmer in their own way. Ours just happened to be because we had
our second daughter in December, we closed [on the land] in
January, and then I built from the ground up. We started from
nothing, and in five months we were at market hawking vegetables.”

“I would absolutely put Tend in the three most important tools
that helped start this farm.”
By the end of that first season, Eric had added two restaurant
accounts and a thirty-five member CSA to his market sales. Deep
Root has since grown to nearly an acre in production, and business
is bright:
“We are super excited about where we are in year two. I
attribute a lot of this to Tend and the efficiencies that it
gave me in the craziness.
I would absolutely put Tend in the three most important tools that
helped us start this farm.”
Cutting through the chaos with Tend’s crop planner
Eric’s goal is to reach up to two and a half acres in
bio-intensive vegetable production within five years, selling into
his three revenue streams in the Greater Rochester and Finger
Lakes regions. This model is a dramatic departure from his
previous experience, so Eric turned to Tend to help him get
organized and plan his first season.
“I was drastically changing my approach — adding a lot more nuance
to the crop planning.
I open up Tend, and it’s this incredible aggregator of
information that catapulted me way ahead in my efficiency and
ability to start throwing things down in a crop plan.
Tend really started doing some work for me and allowed me to
unleash a little creativity too.”
Eric relies on creativity to make decisions on the fly and to
revise plans based on realities in the field. He
uses Tend’s visual Crop Planner and Live Editing features to
identify opportunities
for optimizing his new systems in everything from tarping and bed
turnover efficiencies to maximizing production with
double-cropping.

“I’m able to go back in real time and make adjustments. Tend
allows me to do a lot of that.”
“I’m able to go back in real time and rearrange my upcoming beds,
so I can make adjustments and see where there are holes.
Now I have the opportunity to put more revenue in the ground
because we can double crop this bed when we didn’t think we were
going to be able to before.
Tend allows me to do a lot of that.”
Tend offers limitless tools for a lifelong learner
Eric uses Tend as both a
real-time and a year-over-year planning tool to hone in on
production nuances and efficiencies.
He stores records, plans, and notes in Tend: “So now I have a
database that is unique to my farm and growing experiences.” This
year Eric is customizing his 2020 crop plan to Deep Root’s growing
conditions by tracking the seasonal performance of his cutting
greens: “To have a tool that is holding onto that information,
working with me, and reacting to my data - I think it’s limitless.
It allows me to really dive into the nuance.”
Eric plans to use Deep Root’s data and Tend’s Task Management
tools to continue optimizing his field management systems: “We’re
really tapping in now on knowing what carrot germination looks
like in our system.
I can put that information into an associated Task with carrots
in Tend, and we can get the most out of our flame weeding.” He views Tend as a long-term tool with limitless potential for
his farm: “The more I give it, and the more that we understand our
systems in the field and translate that into the software, the
more I can use this management tool to help our efficiencies next
season.”

“It’s a very short line to trace between the efficiencies and the
stress-free planning to quality time that I can spend with my
family.”
Tend saves time for building a business and a home at Deep Root
Farm
Eric is dedicated to building a thriving business and a beautiful
life for his family on the farm. That’s why he’s putting Tend to
work in his fields for the long haul: “It’s all about getting the
most robust and efficient work done in the least amount of time
and stress...It’s a very short line to trace between the
efficiencies and the stress-free planning to quality time that I
can spend with my kids, my family hanging out and just running
around the backyard.”
Article by Julia Grigg
https://www.linkedin.com/in/julia-m-grigg/