Mom of Style Profile: Samantha Ettus

By  April 01, 2013

You probably know one of these women. They run a business or have a fabulous career and raise well-behaved, adorable tikes – all while looking fabulous. In an effort to demystify these enigmas, I’m starting a new monthly series. Each month, I’ll be bringing you a “Mom of Style Profile.” This month, we’re kicking things off with my California friend Samantha Ettus.


When I was reading the new book by Sheryl Sandberg called Lean In, I saw Samantha mentioned in the early chapters. She really is a woman who excels at everything she attempts. But here’s the thing about Samantha — she has made a career in sharing what works. Samantha specializes in coaching the busiest parents on the planet and she’s a married a mom of three.

Since earning her undergraduate and MBA degrees from Harvard, Sam has coached thousands of parents – celebrities, top CEO’s and professional athletes – who aim to perform at the highest levels in both their professional and personal lives. But you don’t have to be a business maven to get some of Samantha’s savvy tips. She’s penned four Random House books, and is a contributor to Forbes and Disney’s Babble, as well as a nationally syndicated radio show host.

Nicole Feliciano for TEND: I think you are a mom with great style. Does it come easily or do you put in a lot of effort?

Samantha Ettus: I get ready fast but I make an effort to look put together. I always have a vision in mind and I spend my time in the shower thinking about what to wear. Since my first daughter was born, I have made a commitment to stick with the first outfit I put on; I don’t want her to learn how to have a wardrobe crisis from me.

NF: What is your go-to look for a date night?

SE: A great dress and heels. But if we are going to the movies, I will wear leggings, boots, and a cozy sweater.

NF: Do you have a signature scent?

SE: Amarige by Givenchy. I’ve been wearing it since high school!

NF: Are you a handbag or shoe girls?

SE: Shoes! I recently moved to LA from New York and I am relieved to be in a place where people care little about the seasonal “It” bag!

NF: What was your last fashion splurge?

SE: Isabel Marant brown boots with studs. They have a hidden wedge heel and are insanely comfortable.

NF: Favorite place to score a bargain?

SE: Etsy for personalized gifts.

NF: Current project that’s got you excited?

SE: My weekly call-in radio show for working moms. People talk about the beauty of radio being that you can do it in your pajamas, but I prefer to get a little dressed up for my show; it puts me in a more professional mindset to solve people’s problems.

For more about Samantha visit http://www.workingmomslifestyle.com/ and be sure to subscribe to her YouTube channel to stay up on all her top tips for managing life as a busy mom beautifully.

Nicole Feliciano is a lifestyle expert,  TV personality, and Founder of Momtrends.com –an online resource for moms craving a fashionable and fabulous life. A former fashion executive, she’s built a loyal following by making shopping and style fun again. In addition to her online presence, Nicole hosts groups of influential bloggers for the Momtrends Event Series.