Mom of Style Profile: Samantha Ettus

By  April 01, 2013

You probably know one of these women. They run a business or have a fabulous career and raise well-behaved, adorable tikes – all while looking fabulous. In an effort to demystify these enigmas, I’m starting a new monthly series. Each month, I’ll be bringing you a “Mom of Style Profile.” This month, we’re kicking things off with my California friend Samantha Ettus.

When I was reading the new book by Sheryl Sandberg called Lean In, I saw Samantha mentioned in the early chapters. She really is a woman who excels at everything she attempts. But here’s the thing about Samantha — she has made a career in sharing what works. Samantha specializes in coaching the busiest parents on the planet and she’s a married a mom of three.

Since earning her undergraduate and MBA degrees from Harvard, Sam has coached thousands of parents – celebrities, top CEO’s and professional athletes – who aim to perform at the highest levels in both their professional and personal lives. But you don’t have to be a business maven to get some of Samantha’s savvy tips. She’s penned four Random House books, and is a contributor to Forbes and Disney’s Babble, as well as a nationally syndicated radio show host.

Nicole Feliciano for TEND: I think you are a mom with great style. Does it come easily or do you put in a lot of effort?

Samantha Ettus: I get ready fast but I make an effort to look put together. I always have a vision in mind and I spend my time in the shower thinking about what to wear. Since my first daughter was born, I have made a commitment to stick with the first outfit I put on; I don’t want her to learn how to have a wardrobe crisis from me.

NF: What is your go-to look for a date night?

SE: A great dress and heels. But if we are going to the movies, I will wear leggings, boots, and a cozy sweater.

NF: Do you have a signature scent?

SE: Amarige by Givenchy. I’ve been wearing it since high school!

NF: Are you a handbag or shoe girls?

SE: Shoes! I recently moved to LA from New York and I am relieved to be in a place where people care little about the seasonal “It” bag!

NF: What was your last fashion splurge?

SE: Isabel Marant brown boots with studs. They have a hidden wedge heel and are insanely comfortable.

NF: Favorite place to score a bargain?

SE: Etsy for personalized gifts.

NF: Current project that’s got you excited?

SE: My weekly call-in radio show for working moms. People talk about the beauty of radio being that you can do it in your pajamas, but I prefer to get a little dressed up for my show; it puts me in a more professional mindset to solve people’s problems.

For more about Samantha visit and be sure to subscribe to her YouTube channel to stay up on all her top tips for managing life as a busy mom beautifully.

Nicole Feliciano is a lifestyle expert,  TV personality, and Founder of –an online resource for moms craving a fashionable and fabulous life. A former fashion executive, she’s built a loyal following by making shopping and style fun again. In addition to her online presence, Nicole hosts groups of influential bloggers for the Momtrends Event Series.